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Consumer Purchasing Pains in Behavioural Economics

When facing a purchase decision, two areas of the brain ‘light up’: the insular cortex (or insula) and the nucleus accumbens (an indicator of preference). During the studies, when people were shown the...

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[Slides] Chinwag Psych – psychology. neuroscience. big data.

Some great slide decks on psychology, all relevant for ecommerce. Presentations | Chinwag Psych – psychology. neuroscience. big data.

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Quora: Behavioral Economics: If I’m selling a $200 product, which of these...

Behavioral Economics: If I’m selling a $200 product, which of these will be perceived as the better deal: a $20 gift card, or a 10% discount? – Quora.

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Robert Cialdini explains the six ways to influence people

What you’re doing wrong when you try to influence others: Robert Cialdini Most people always use their favorite approach to influence, the one that they like the best. That’s a mistake. I have a...

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Self-Quantification: Implications for marketing & privacy | Michele Kiss blog...

Consider the potential for brands like Nike or Asics to deliver truly right-time marketing: “Congratulations on running 350 miles in the last quarter! Did you know that running shoes should be replaced...

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Gilt Launches Personalized Sales, Because Personalization Is Where It’s At |...

I fully advocate making a “For You” page a main destination page for your eCommerce site. Personalization seems to be the name of the game in e-commerce right now, and to that end, the luxury flash...

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Know what you’re writing about.

If your company offers a full apparel line but you have a cluster of customers who only purchase sweaters, then messaging this group with special offers to upsell other product categories could be an...

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Google To Launch New Content Recommendation System For Publishers | Search...

Google has plans to launch a new content recommendation system for publishers’ websites as early as next month. via Google To Launch New Content Recommendation System For Publishers | Search Engine...

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42% of iPlayer users arrive without a specific program in mind

Taylor notes that some 42% of users arrive without a specific program in mind, so BBC has created a new recommendation algorithm and search feature. via BBC Rolls Out New iPlayer ‘Rebuilt For The...

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Personalization in music streaming

Complex machine learning algorithms and big data analytics can guess and learn users’ musical tastes – based on their previous listening preferences; age, gender and location; the playlists they...

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