Consumer Purchasing Pains in Behavioural Economics
When facing a purchase decision, two areas of the brain ‘light up’: the insular cortex (or insula) and the nucleus accumbens (an indicator of preference). During the studies, when people were shown the...
View Article[Slides] Chinwag Psych – psychology. neuroscience. big data.
Some great slide decks on psychology, all relevant for ecommerce. Presentations | Chinwag Psych – psychology. neuroscience. big data.
View ArticleQuora: Behavioral Economics: If I’m selling a $200 product, which of these...
Behavioral Economics: If I’m selling a $200 product, which of these will be perceived as the better deal: a $20 gift card, or a 10% discount? – Quora.
View ArticleRobert Cialdini explains the six ways to influence people
What you’re doing wrong when you try to influence others: Robert Cialdini Most people always use their favorite approach to influence, the one that they like the best. That’s a mistake. I have a...
View ArticleSelf-Quantification: Implications for marketing & privacy | Michele Kiss blog...
Consider the potential for brands like Nike or Asics to deliver truly right-time marketing: “Congratulations on running 350 miles in the last quarter! Did you know that running shoes should be replaced...
View ArticleGilt Launches Personalized Sales, Because Personalization Is Where It’s At |...
I fully advocate making a “For You” page a main destination page for your eCommerce site. Personalization seems to be the name of the game in e-commerce right now, and to that end, the luxury flash...
View ArticleKnow what you’re writing about.
If your company offers a full apparel line but you have a cluster of customers who only purchase sweaters, then messaging this group with special offers to upsell other product categories could be an...
View ArticleGoogle To Launch New Content Recommendation System For Publishers | Search...
Google has plans to launch a new content recommendation system for publishers’ websites as early as next month. via Google To Launch New Content Recommendation System For Publishers | Search Engine...
View Article42% of iPlayer users arrive without a specific program in mind
Taylor notes that some 42% of users arrive without a specific program in mind, so BBC has created a new recommendation algorithm and search feature. via BBC Rolls Out New iPlayer ‘Rebuilt For The...
View ArticlePersonalization in music streaming
Complex machine learning algorithms and big data analytics can guess and learn users’ musical tastes – based on their previous listening preferences; age, gender and location; the playlists they...
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